Facebook is home to more than 1.4 billion active users each month, so having a Facebook Page for your business is a smart move. For many companies though, a Facebook page seems to be a set and forget exercise, something to tick off the list so you can get on with all the other pressing things that need to be done.
But you can’t throw together a page and then expect things to happen. Because they won’t. If you want to engage with your audience, you need to be proactive, you need to keep your content relevant and you need to keep it fresh.
If you need help, why not talk to us all your design needs are in one place at VB Designs, graphic designers Gold Coast. Here’s our top 4 reason why your business Facebook page may need a facelift, and what you can do about it:
1. Your cover photo isn’t interesting. Make sure you have a great cover photo, and don’t be afraid to change it out to suit seasons or events. And don’t just use some standard boring photo, add some design elements to it so you maximise your opportunity to get your key message across. You cover photo is the first thing people notice when they visit your page, so it’s prime real estate make it count.
2. You don’t invite your audience to do anything. Add a call to action button to your cover and posts, so it’s super-easy for your audience to call now, book now, shop now, watch now or whatever action it is you want your audience to take.
3. Your posts are predictable. Post lots of different content regularly, and make it interesting by adding some eye caching pictures and graphics.
4. You’re not using it as an advertising and promotions tool. Facebook is a great place to let your audience know about your special offers and promotions, so post them regularly and make sure they shine by adding interesting graphics. If you need some inspiration, check out our graphic design Gold Coast portfolio or contact us today for a free quote.
Once you’ve committed to putting some effort into your Facebook page, you’ll be glad you did. Post material that your audience is interested in and keep it visually appealing so they’ll want to read what you have to say.
We’re here to help VB Designs is your local specialists for Graphic Design Gold Coast and we’re ready to help you stand out from the crowd!
