If you’re using Facebook for your business, chances are you’re aware of the importance of regularly posting updates and interacting with your existing and potential customers or clients. As these things usually take up a lot of your time, you may not be spending too much time focusing on the banners on your Facebook page or other photos and images on your site.
Most people either use their snapshots or images from Google rather professionally crafted and compelling Facebook or Website Banners. There are several reasons why the latter is highly recommended over the former.
People Are Visually Oriented
In general, people are more prone to being stimulated by what they see particularly by visual images and graphic design. That is why such marketing materials are undeniably crucial to the success of any business using Facebook. Whether you’re a local Gold Coast business or in New Zealand, Facebook photos can travel far, so it’s essential they look professional and represent your brand correctly.
Images have the power to attract people more than words. Since you only have a few seconds to entice potential customers, the banners on your Facebook page and Website play very important roles in getting the audience’s attention.
The Image You Want to Build
Your profile picture and Facebook banner on your business page is a reflection of you and your brand. It’s the image that you want to portray to people who land on your Facebook page. These are the same images clients and customers receive in their inboxes and newsfeed, once they decide to follow you and subscribe to your updates.
If you want your business to be taken seriously, then a generic image isn’t enough. You want something that will promote your business as authentic, professional, and credible. A professionally graphic designed Facebook banner with a logo, and image of your products can help you with achieving just that.
Brand Recognition
You’ve probably spent a lot of time thinking about a business name. You may have even done your research on competitors. Why shouldn’t you spend just as much time in coming up with professionally graphic designed images for your Social Media presence? Your brand’s logo has a better chance of being remembered by people who have seen it on Social Media.
Over the years, Facebook cover photos and Banners have transformed from a mere image box to a highly effective marketing and advertising tool.
Take a look at the Facebook pages of successful businesses. You’ll notice that their profile pictures, banners, and even the graphics they post on their timelines are all so well-crafted. If you’re looking to join their ranks, then you should begin considering making use of professional graphics instead of stock images (or whatever unprofessional graphics you are using right now).
Remember, a picture says a thousand words, and on Facebook, that is more than just an adage that’s a marketing fact.
