Prior to digital technology, if you wanted to start a business, you had to buy or rent a shop or office space, place adverts in local papers and pray that the customers would find you. Then the Internet arrived and everything evolved.
The Internet has revolutionised the way we do business. Our team of Gold Coast Graphic Designers have noticed that it’s changed who our customers are, whom our competition is, how we advertise, how we research, and even how we interact with employees. Nowadays, to have a successful business without Internet is unthinkable. Even in smaller, local areas such as the Gold Coast, Graphic Designers are noticing more interaction online. Businesses have had to adapt to get the most out of this new medium, which includes the way they market, advertise and sell themselves.
Customer Base
Businesses, like retail outlets, for example, no longer rely on a local customer base. The Internet has made it possible to sell goods to millions globally. Online Catalogue Design has allowed Graphic Designers to work closely with clients to produce online catalogues and brochures that are easily shared nationally and globally. The Internet has created the most inexpensive way to reach more clients.
Advertising
The above is also true for advertising. Through Search Engine Optimisation (SEO) and social media, businesses are interacting with prospects and customers in new and more sophisticated ways. For example, advertising is more targeted. Cookies allow advertisers to focus their brand to a relevant audience. Have you ever noticed that what you were searching for on a search engine is then advertised back to you on the next website you visit?
Viral Marketing
Another successful way of advertising is through Viral Marketing. Whether you have a local Gold Coast business or global company, Viral Marketing can work well.
The concept is to encourage people to pass on a marketing message to others. Often this is done through clever videos. People watch the video, like it, and want their friends to see it too; it’s a sharing experience connecting millions to your brand. Viral marketing is like having a free marketing team of social media users.
Marketing and Research
It has become easier to gauge the needs of your customers. The Gold Coast clients that work with our Graphic Designers, use surveys and feedback to learn more about their customers and what they want. It works the other way round too. Customers can use the Internet to learn about what product they need or research your company.
Communication
The Internet has made the world smaller. Our Gold Coast Graphic Designers regular liaise with our international clients about on-going work. It’s easy and affordable to contact someone half way across the world.
The Internet has changed the way we do business, almost beyond recognition. Businesses that don’t use the Internet or have an out-dated website risk falling behind because people will not engage with them and perhaps won’t trust them. It goes without saying; businesses must evolve with technology and the Internet.
If you’re interested in speaking with one of our Gold Coast Graphic Designers about Online Catalogue Design or anything else, please contact us today.
