Lets dive into a little something called hindsight bias. Ever heard of it? If not, don’t worry—you’ve probably experienced it.
So, what is Hindsight Bias? The tradeshow’s a week away, and you’re feeling ready. Your banners? Top-notch. Flyers? Crisp and eye-catching. Promo products? The basics are covered. Then the event day rolls around, and suddenly everyone’s swarming the booth across the aisle. Why? Because they’ve got that one quirky, offbeat item that people can’t stop talking about.
And you’re left thinking, “I should have ordered those extra banners… maybe even a custom plush mascot or that cool product that would have had the whole show talking.”
Ah, yes—hindsight bias at its finest. It’s that little voice in your head saying, “I knew I should’ve done that.” But did you? Really?
Let’s face it, hindsight bias can make any of us feel like a genius… after it’s already happened.
The Hindsight Bias
A common cognitive bias that involves the tendency to see events, even random ones, as more predictable than they are.
It’s the “I knew it all along” phenomenon.
What if you could sidestep that sneaky little trap before it happens?
What if, instead of kicking yourself post-event, you had an extra set of creative eyes (like ours, just saying) to help you think outside the box from the get-go?
Your booth could have been the one with the buzz-worthy giveaway that everyone’s snapping selfies with, not just another pretty face in the tradeshow crowd.
